sriniFriday, June 1, 2007
worldcup 2007 exit of India - the flip side
NEW DELHI : There's a brighter side to India 's exit
from the World Cup. Something that can cheer up our
disappointed fans and angry advertisers. Sri Lanka has
done a great favour to Indian economy by ousting the
cricket team from the World Cup.
from the World Cup. Something that can cheer up our
disappointed fans and angry advertisers. Sri Lanka has
done a great favour to Indian economy by ousting the
cricket team from the World Cup.
There are about 80 million cable and satellite viewing
homes in India .
According to TAM ratings, the average viewership of
all World Cup matches held till now stands at about
3%, with India vs Bangladesh touching a high of 7.25%.
To reach the finals, India would have played at least
seven more matches.
Considering a TV Rating of 7.25%, at least 5.8 million
people would
have watched the match. This would have resulted in a
productivity loss of
371.2 million man hours (5.8 million x 8 hours x 8
matches), apart from stress faced by mothers during
exams.
About 3% of 81 million TV viewers (2.4 million) were
ardent cricket fans and would have sat through all
eight hours in the remaining 28 matches. Thus overall,
Indian team's ouster would result in a productivity
gain of 481 million man hours of work (28x2.4x8 man
hours), if put to use.
The Sri Lankans have given a boost to the Indian
economy by saving 54,902 man years of work (one year =
8,761 hours). Indians can build seven phases of the
Golden Quadrilateral connecting Delhi , Mumbai,
Kolkata and Chennai spread over 5,846 kilometres all
over again, with this time saved.
A daily wage skilled labourer in Delhi earns Rs 17 per
hour. If put to productive use, the 481 million man
hours can produce Rs 817 crore of GDP, which is 63%
more than BCCI's annual revenues of Rs 500 crore, last
year. It's 401% more than the Rs 163 crore losses,
corporate India has predicted to incur due India 's
ouster.
The state electricity boards are also thanking Sri
Lanka for the great favour. A TV consumes 45 watts per
hour. Assuming a viewer will now switch off his TV by
12 midnight, it will save Rs 135 watts at least per
viewer.
srini
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